Good branding starts with a clear story. Here are logos, campaigns, and promotional work I’ve created for bands, events, and organizations.
I created the logo for Hey Nineteen – Tribute to Steely Dan, drawing each letter as a vector graphic in Adobe Illustrator. I later used its development as a model case study for my students at New England Tech when they documented their own projects.
I turned the logo into a glass gobo for stage lighting. Before the band’s May 2014 performance at The Odeum Theater in East Greenwich, we projected it onto the side of the theater from a building across Main Street. The display drew significant attention, built awareness of the show, and boosted ticket sales.
CREATING THE LOGO
I was asked to create the logo for the band Hey Nineteen - Tribute to Steely Dan. As part of a course I was teaching, I asked students to create "case studies" of some of their projects and I used my development of the Hey Nineteen Logo as a guide and inspiration for them.
East Side Media and Aj Coletta have brought extraordinary value to my endeavor in live music. Much due to his efforts I have been able to develop a brand in the New England area in 1.5 years which has taken the competitors over 10 years to enjoy. Ajay is extremely thoughtful in his approach, mild mannered, and easy to work with. His eye for layout, color, and graphics is superior while his action time to make changes is near immediate.
Dale Dejoy – CEO of Outlandish Promotions and Bandleader for Hey Nineteen
Hey Nineteen
Word Camp Branding
In September 2016, I created a series of social media graphics to drive sign-ups for WordCamp Rhode Island in East Greenwich. My designs ran throughout the official WordCamp RI 2016 site and its Facebook pages.
Lindsay, a college student, uses WordPress to build her creative design portfolio.
Symko makes puppets and he showcases his unique creations on his WordPress site.
John Maeda, former president of Rhode Island School of Design, was the featured speaker at WordCamp RI 2016
Musicians love to use WordPress to promote and sell their music and merchandise.
In September 2016, I appeared on Rhode Island’s lifestyle program The Rhode Show to promote WordCamp RI. The video is here: https://youtu.be/HYlfFrN6YMI?feature=shared
Title design for the teaser of The Night We Left Home, a documentary in development. The closing card, “The Night Sea,” lands the teaser on a cliffhanger at the water’s edge.